NIELSEN VOTER RATINGS PROVIDES COMPREHENSIVE CROSS-PLATFORM VIEW OF VOTER MEDIA BEHAVIOR

"To reach persuadable voters, candidates must develop a media plan that will effectively reach a robust set of key voter segments, including Democrat, Republican, independent or unaffiliated voters, before they cast their ballots. This enhancement delivers metrics that are built on a currency foundation and are representative of how and what content voters are actually consuming. Whether it is for the 2020 presidential election or for a local mayoral race, Nielsen Voter Ratings delivers representative insights into voter audiences’ viewing behavior," stated a Nielsen Holdings representative. 

“We’re so excited to offer this enhanced solution that will give insights into voters’ media preferences and behaviors,” said Peter Bradbury, Executive Vice President, Media, at Nielsen. “Nielsen Voter Ratings integrates our TV and Audio panels with voter registration data to offer voter segments unique to Nielsen, a potential game changer in today’s dynamic political climate. With the presidential primaries beginning in February, this timely solution will facilitate the ability to reach custom segments of key voters.”

nielsen.com