NFL Player Le'Veon Bell, the New York Jets Running Back Drove PepsiCo PepCoin Armored Truck

NFL Player Le'Veon Bell, the New York Jets Running Back 

Bell started the day by driving a PepCoin armored truck around New York City, giving out money and reminding everyone that yes, indeed, PepCoin will give you cash back. Bell eventually revealed the location – The Vessel at Hudson Yards – and together with PepsiCo gave away $26,000 to fans. 

"Paydays are about showing people they are valued, no matter what they do," said Bell. "When PepsiCo asked me to help give out cash to New Yorkers, I thought it was a great fit. I get to thank them for their support since I joined the Jets, and bring awareness to PepCoin, which is all about rewarding people's loyalty to the great products PepsiCo and Frito-Lay has to offer." 

For more about this modern take on a loyalty program, including full rules and details, visit PepCoin.com.

Source: PepsiCo