An Opening Statement in Men's Clothing Collection: BEAMS PLUS is @ Nordstrom
Written by Stephanie Taylor, Editor-in-Chief and Owner, Intelligent Luxury
Sam Lobban, Nordstrom VP Men’s Fashion, presents the Japanese retailer: Concept 007: BEAMS to Nordstrom.
The exclusive BEAMS men's clothing collection will be supplied through January 5, 2020 at Nordstrom.com/NewConcepts, Nordstrom Men’s Store NYC, Nordstrom Downtown Seattle, Nordstrom at The Grove in Los Angeles, Nordstrom Aventura Mall in Miami, Nordstrom South Coast Plaza in Costa Mesa, Calif., Nordstrom Michigan Avenue in Chicago, Nordstrom NorthPark Center in Dallas, and Nordstrom Pacific Centre in Vancouver, B.C..
Beams Plus Down Jacket $700
Nordstrom.com/NewConcepts
BEAMS PLUS Cashmere Silk Crewneck Grey $448
Nordstrom.com/NewConcepts
BEAMS Plus 3B Wool Blend Flannel Jacket $448
Nordstrom.com/NewConcepts
Intarsia Diamond Cardigan
Nordstrom.com/NewConcepts Sam Lobban, Nordstrom VP Men’s Fashion, presents the Japanese retailer: Concept 007: BEAMS to Nordstrom.
The exclusive BEAMS men's clothing collection will be supplied through January 5, 2020 at Nordstrom.com/NewConcepts, Nordstrom Men’s Store NYC, Nordstrom Downtown Seattle, Nordstrom at The Grove in Los Angeles, Nordstrom Aventura Mall in Miami, Nordstrom South Coast Plaza in Costa Mesa, Calif., Nordstrom Michigan Avenue in Chicago, Nordstrom NorthPark Center in Dallas, and Nordstrom Pacific Centre in Vancouver, B.C..
Beams Plus Down Jacket $700
Nordstrom.com/NewConcepts
BEAMS PLUS Cashmere Silk Crewneck Grey $448
Nordstrom.com/NewConcepts
BEAMS Plus 3B Wool Blend Flannel Jacket $448
Nordstrom.com/NewConcepts
Concept 007: BEAMS will feature fraternizations with American brands such as Brooks Brothers, New Balance, New Era, and Polo Ralph Lauren inspired by American peaceful vintage. An opening statement at the office is to wear men's cardigan sweaters, men's suits, and men's shoes. Clothes for men to wear to work are in the BEAMS men's apparel collection. The down jacket is for men to wear to the office that mandates a special dress code.
“As New Concepts evolves, each iteration has become decidedly different from the last,” explains Lobban, “BEAMS is both innovative and evergreen, embodying trends while remaining classic. The breadth of that offering is something American customers have not experienced in-store. Bringing BEAMS to life for Nordstrom while collaborating with quintessentially American brands distinguishes Concept 007: BEAMS from everything that’s come before.”
“This is an incredible opportunity for BEAMS to introduce Japanese fashion and culture to the discerning Nordstrom audience, one that opens up doors to an exciting new market. Great thanks to Nordstrom for
having us in eight cities across North America, mostly where BEAMS has never landed before.”
- Makoto Toda, Creative Supervisor, BEAMS Global Marketing
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