Lady Gaga to Star in Tiffany & Co. Legendary Style NFL Super Bowl LI Sunday Commercial #TiffanyHardWear
Lady Gaga in Tiffany HardWear
| Lady Gaga behind the scenes of the Tiffany & Co. Legendary Style campaign shoot |
| $2,500.00 |
| United States |
| Photo Credit: Hanna Besirevic |
@tiffanyandco #TiffanyHardWear
Tiffany & Co.'s 60-second film is going to star Lady Gaga on Super Bowl LI Sunday. The singing star will wear Tiffany HardWear.
Grace Coddington & Lady Gaga
| Grace Coddington and Lady Gaga behind the scenes of the Tiffany & Co. Legendary Style campaign shoot |
| $2,500.00,$1,150.00 |
| United States |
| Photo Credit: Hanna Besirevic |
“In New York, you're born knowing that Tiffany is the best, and that it is where the magic happens. The Brand is definitive and iconic, yet continues to push and evolve with the times,” said Lady Gaga. “To me, Tiffany represents timeless American jewelry.”
The new Tiffany HardWear collection is 18k gold and sterling silver pieces made up of earrings, rings, necklaces and pendants.
“For more than 180 years, the world’s chicest women have chosen Tiffany jewelry as a powerful expression of who they are,” said Caroline Naggiar, chief brand officer of Tiffany & Co. “This campaign celebrates Tiffany’s rich legacy and the modernity of Tiffany style. Lady Gaga, and her originality, creativity and courage, reflects the spirit of this collection.”
Vogue's Grace Coddington and David Sims created the short film and advertising campaign for Tiffany & Co..
The Tiffany HardWear Collection on tiffany.com debuts on May 2nd. Tiffany & Co. shoppers can pre-order the HardWear Collection on February 5th.
"While Tiffany has handcrafted the Vince Lombardi Trophy for the Super Bowl champion for each of the past 50 years, the Brand has never before been featured in a Super Bowl advertisement," stated a press release from Tiffany & Co.. Tiffany & Co. made Reed Krakoff the Chief Artistic Officer.
“Reed’s extraordinary talent and deep understanding of iconic American design, and Tiffany’s defining role in its legacy, make him poised for great success in this new position,” said Frederic Cumenal, chief executive officer of Tiffany & Co. “His expertise and creativity will continue to help build Tiffany as a global house of luxury.”
“I’m honored to join Tiffany as Chief Artistic Officer and fully dedicate my creative focus to this storied American luxury brand,” said Reed Krakoff. “The exceptional opportunity to further Tiffany's rich creative legacy of design and craftsmanship, and join the incredible talent within Tiffany, is truly inspiring.”
