Nike & Under Armour New Shoe and Uniform Deals
Nike & Under Armour New Shoe and Uniform Deals
PGA Golf pro Jordan Spieth is touring with Under Armour shoe company. The tour started yesterday in Japan at Under Armour's first flagship brand name store.
The Jordan Spieth Spietth One shoe will be for sale on March 1st, 2017 at UA Brand Houses, shoe reatilers and on UA.com for $200 .
Jordan Spieth is on tour now and plans to travel to Tokyo, Japan , Seoul, South Korea, Los Angeles, California and Mexico City to show the Speith One shoe to golf fans.
Under Armour is making more market share moves by supplying uniforms to Major League baseball. "Under Armour (NYSE: UA, UA.C), Fanatics and Major League Baseball (MLB) announce a 10-year partnership that names the global performance brand as the official uniform provider to MLB, marking Under Armour's first-ever professional league uniform deal, read a press release from Under Armour in December 2016.
"Under Armour is proud of our long-standing relationship with MLB and we look forward to this exciting next chapter. This is a watershed moment for the Under Armour brand as this partnership with MLB and Fanatics furthers our collective dedication to bringing passion, energy and innovation to the game of baseball," said Kevin Plank , Founder and CEO, Under Armour . "Under Armour's goal is to engage and excite MLB's incredibly diverse fan-base across America and around the world, and grow the game for the next generation of great athletes."
"We are excited to build on our partnership with Under Armour , a powerful global brand that continues to grow exponentially, and Fanatics, an industry leader in sports licensing," said Commissioner Robert D. Manfred , Jr. "Under Armour's marketing ability and brand status are a perfect fit to showcase our players and provide an even stronger connection between our game and its young fans and players. We appreciate Majestic's many contributions to our clubs, players and fans throughout our partnership."
"This partnership epitomizes our next-generation model which brings much-needed agility to the industry, enhancing both assortment and speed-to-market of MLB merchandise for teams, fans and retailers," said Michael Rubin , executive chairman of Fanatics. "Both Fanatics and Under Armour get to do what each does best, while joining forces with an innovative and tech-savvy league to help grow the game of baseball through a pioneering new business model better suited to today's digital economy."
400 Major League Baseball players have Under Armour endorsement deals.
SPIETH ONE | DOWN TO A SCIENCE
"I couldn't be more excited to officially unveil my first signature shoe, the Spieth One, with Under Armour ," said Jordan Spieth . "I worked closely with the Under Armour footwear team to design an innovative shoe that is grounded in the details of my game. The opportunity to unveil my signature shoe with the amazing fans here in Tokyo is extremely humbling and an experience I will never forget."
Technical Specifications of the Under Armour Spieth One:
- Waterproof: The Spieth One has a breathable, waterproof upper to ensure world-class performance even in the toughest golfing conditions—preventing water from entering the shoe, but allowing perspiration to escape.
- Rotational Resistance Traction: The Spieth One features groundbreaking Rotational Resistance Traction, which prevents the rotation of the foot during the swing from load up to impact.
- One-seam upper: The upper of the Spieth One is composed with a single seam, reducing layers and weight while enhancing the overall fit and feel.
- Dual durometer outsole: The outsole of the Spieth One has a softer forefoot for flexibility, paired with a firm heel for stability and support.
These precise specifications are depicted in the Under Armour brand's new golf campaign entitled "Down to a Science," stated the press release. Down to a Science is Under Armour's new marketing campaign.
"This is an exciting moment for the Under Armour brand and the UA Golf category. We're honored to introduce the Spieth One on the first stop of the 2017 Spieth One Global Tour," said Kevin Ross , General Manager, Global Golf, Under Armour . "With engaging activations, unique cultural experiences and more, we are showcasing Jordan's love of the game and Under Armour's commitment to providing world-class product, all while driving the game of golf forward on a global scale."
Twitter @UnderArmour @UAGolf
Instagram @UnderArmour @UAGolf
The Under Armour global headquarters is in Baltimore, Maryland . For further information, please visit the Company's website at www.uabiz.com. the stock symbol for Under Armor is UA and UAA Under Armour has two classes of publicly traded common stock ticker on the New York Stock Exchange. Investors ma be happy that the new apparel company may see more revenue this summer due to new MLB uniform sales.
Jordan Spieth wears Under Armour and 7 golfers will wear Nike while competing this year.
Nike Golf signed 6 new golfers, including Jason Day. Alex Noren, Thomas Pieters, Jason Day, Alexander Levy from France, Kristoffer Broberg from Sweden, Pep Angles from Spain and Alexander Knappe from Germany. Alex Noreen will play golf this week.
Alex Noren
Pep Angles
Alexander Levy
Kristoffer Broberg
Thomas Pieters
Alexander Knappe
“I had five great months on tour in 2016, but I want to use the best possible product and keep improving,” says Noren. “I was excited to learn about the new innovations that Nike were working on in both apparel and footwear.” Alex Noren, Thomas Pieters, Alexander Levy, Kristoffer Broberg and Alexander Knappe are playing in Abu Dhabi HSBC Championship starting January 19th. The tournament ends on January 22nd.
