shegotgame™ Athletic Fashion for Women
Lime-A-Rita announced and National Basketball Association's Atlanta Hawks. Megan Ann Wilson created the "shegotgame™" collection. shegotgame is "a female athleisure clothing line inspired by the Atlanta Hawks and Lime-A-Rita's portfolio of bold flavors, and will include leggings, bodysuits, bomber jackets and sports bras."
The collection will debut at the Atlanta Hawks' home game against the New Orleans Pelicans on Tuesday, Nov. 22, 2016. A shegotgame pop-up located on the concourse for fashionistas to purchase apparel will be at the game.
"shegotgame(TM)" collection, a female athleisure clothing line inspired by the Atlanta Hawks and Lime-A-Rita's portfolio of bold flavors (PRNewsFoto/Anheuser-Busch)
Lime-A-Rita Logo (PRNewsFoto/Anheuser-Busch)
Rita drinking is for women who like stylish cans and now clothes to the gym or while running. Lime-A-Rita and shegotgame want you to look good while working out.
"THIS IS MY JAM" gives us the opportunity to tap into two major female passion points: sports and fashion," said Selena Kalvaria, senior brand manager for Lime-A-Rita. "We can't wait for Atlanta Hawks fans to see what we've been working on with Megan Ann Wilson and to experience game night in a new way with Lime-A-Rita this year."
"THIS IS MY JAM" GIF booth on-site at Philips Arena, featuring a kaleidoscope backdrop for fans to capture their experience and share on social with the hashtag #MyJam.
"The Atlanta Hawks are excited to partner with Lime-A-Rita in introducing the "shegotgame™" collection. We think it aligns perfectly with how we approach creating unique game experiences and touch points that are reflective of our fans," said Pete Thuresson, senior vice president of corporate partnerships for the Atlanta Hawks and Philips Arena. "Collaborations like 'THIS IS MY JAM' help us to provide more customized and authentic audience engagement that extends from game night to well outside of the arena."
Lime-A-Rita's in-store sweepstakes is a chance for consumers to win tickets to select NBA games and a grand prize giveaway of a trip to the NBA All Star Game in New Orleans on Sunday, Feb. 22. The sweepstakes will be open to consumers 21 years of age or older at the time of entry.
Tweet #MyJam.
