ReachNow – Car Sharing, Chauffeur & Valet Service by BMW, BMW i and MINI


BMW, BMW i and Mini have a car sharing company named ReachNow. 
Mr. Simon Broesamle is the Chief Customer Officer (CCO) and Ms. 
Leigh McMillan is the Head of Marketing. “Simon and Leigh bring a 
wealth of experience in innovative mobility solutions and consumer
 services along with proven track records scaling consumer businesses. 
Their experience will add tremendous value to the ReachNow 
team and our member services,” said Steve Banfield, CEO of ReachNow.

“I am excited to join the progressive executive team at ReachNow and 
to ensure the delivery of the company’s transformative mobility 
services across North America,” said Broesamle. “At our core, 
ReachNow has a deep commitment to exceeding member expectations
 and I am convinced that our entrepreneurial team has the right 
customer-centric spirit to accomplish that.”


“Since launching in April, ReachNow has been embraced by 
thousands of enthusiastic members in Seattle and Portland,” said 
McMillan. I’m looking forward to building on this momentum as 
we continue to expand our areas of operations in North America 
and ready for the launch of several new and innovative mobility services.”



ReachNow is a ride sharing programs in Seattle, Oregon and 
Portland Oregon. Valet and chauffeur service is also available with 
ReachNow. ReachNow, BMW Group’s premium car sharing service, announced its latest city expansion into Brooklyn, NY.

Download the  ReachNow app:

 iPhone from the App Store 
Android on Google Play.  
Visit reachnow.com.

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