Absolut® Electrik Lyft Car and New Absolut Electrik Vodka
Blue vodka bottle for your holiday decor! Absolut® and ride-sharing app Lyft sells the limited edition electric blue bottle, Absolut Electrik.
"As a brand, we believe nightlife starts when inhibitions end; opening your mind to let the night guide you through new connections and experiences," said Nick Guastaferro, Director of Marketing, Absolut, Pernod Ricard USA. "We're excited to bring this ethos to life through our partnership with Lyft – allowing people, who otherwise may have never met, to come together through an unexpected ride-sharing experience."
Lyft Line riders Consumers in San Francisco, Atlanta, Las Vegas, Los Angeles and Miami are invited to visit Facebook.com/AbsolutUS to learn more about their chance to get picked up in an Electrik Lyft ride, with an experience sponsored by Absolut. The blue Electrik Lyft car is sponsored by Absolut.
"We're always working hard to bring our passengers the best rideshare experience, and a safe night on the town in a custom electric blue Lyft ride is no exception," said Julia Parsons, Director of Partner Marketing, Lyft. "We're excited to amp up people's Lyft Line experience in partnership with Absolut."
Absolut Electrik is for sale during the holidays for the price of $19.99 (750ml) and $24.99 (1L).
Absolut Electrik cocktail recipes and limited edition bottles are on www.absolut.com.
ABSOLUT® VODKA. Product of Sweden. 40% Alc./Vol. Distilled From Grain. © 2016 Imported by Absolut Spirits Co., New York, NY.
Pernod Ricard USA sells ABSOLUT® VODKA Tequila Avión®, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa®, Aberlour Single Malt Scotch, Olmeca Altos™, Beefeater® Gin, Lot No. 40™ and Pike Creek®, Midleton®, Powers®, Redbreast®, Plymouth®, Seagram's® Extra Dry Gin®, Martell® Cognac, Lillet®, Hiram Walker®, Pernod®, Ricard®; and such superior wines as Kenwood Vineyards®, Brancott Estate®, Campo Viejo®, Graffigna® and Jacob's Creek®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.
