Black in Brandon Maxwell
Maxwell, who launched his namesake collection during New York Fashion Week in September 2015 is releasing his first brand ad campaign for his Fall Winter 2016 collection. He shot the campaign himself at the Top of the Standard in Manhattan, New York.
Maxwell described the shoot as a personal highlight in his career and full circle experience in that it relates back to his roots when he would drape clothing on his friends and then photograph them for his own archives, before sharpening his skills as he studied photography in university.
To accompany the print campaign, Maxwell produced a themed video starring this same group of strong and inspiring models against a soundtrack of voicemail messages left by his family following the FW16 show. The short clip is deeply personal as it captures Maxwell’s strong bond to his family and his work.
Brandon Maxwell's new clothes are black and white. The black satin wings remind Intelligent Luxury's Stephanie of the stellar Caribbean costumes during Carnival. I am watching, writing and waiting for sponsors!
The campaign as well as the video will also be featured on: www.BrandonMaxwellStudio.com.
Credits
Featuring
Blanca Padilla
Herieth Paul
Leila Nda
Maria Borges
Ophelie Guillermand
Riley Montana
Creative Director
Brandon Maxwell
Directors
Brandon Maxwell & Jessy Price
Music
The Greatest Hoax
DP
Santiago Gonzalez
Make-up
Tom Pecheux
Hair
Wesley O’Meara
Executive Producer
theCollectiveShift
Post Production by Velem
Editor Drew Taylor
Color and Finish Derrick Yuen
Special Thanks Jason Cannon
Shot at The Standard, High Line
Special Thanks
Milk Studios
Karla Otto
Lauren Phelps
Anida Qerimaj
Sandra Amador
Ashley Temple
Natali Germanotta
Danielle Adams
Lena Wahlgren
Jay Lopez
Cameron Dingwall
Mark Sherman
Jordyn Gatti
Kristen Goehringer
Sara Kinney
Emily Kremer
Samantha Lau
Rie Tsukui
Helen Kenny
Angie Elizalde
Written by : Nikolas Pankau and Stephanie Taylor